MEDIA RELEASE

7th January 2020 – For immediate release

When Australian off-road racer Andrew Houlihan rolls up to the start line for Stage 1 of the 2020 Africa ECO Race later today, he’ll be doing it on a new bike with new sponsorship from Coca-Cola Energy.

Andrew revealed the new Coca-Cola Energy KTM 450 Factory Rallye bike and its stunning livery in Monaco this week.

Coca-Cola Energy has partnered with the Nomadas Adventure Rally Team to support Andrew and teammate Juan Pablo Guillen in what will certainly be one of the toughest challenges so far in their off-road racing careers.

Coca-Cola is one of the most recognised and valuable brands in the world, and their Energy drink product is the company’s response to the booming energy drink market.

The Nomadas Adventure team, Andrew Houlihan and Juan Pablo Guillen are excited to have the support of such an iconic global company.

As well as competing under the new sponsorship arrangement for the first time, this event is Andrew’s debut on the new KTM 450 Factory Rallye.

The bike is similar to those used by leading KTM contenders, like fellow Australian Toby Price, and Andrew expects the shift to the KTM brand will give him improved performance and reliability.

The Africa ECO Race is an annual rally raid that starts in Europe and takes competitors on a journey through north-west Africa, tracking along much of the path of the original Paris-Dakar rally.

After starting under lights in Monaco on the 4th January 2020, competitors travelled to the port of Savona in Italy to be transported by boat to Tangier in Morocco.

Then, starting from Tangier on the 7th January, they will race for 12 days and cover over 6,500km through the spectacular scenery of Morocco, Western Sahara, Mauritania and Senegal.

Completing the event brings with it the honour of standing on the famous podium at Lac Rose (the pink lake), Dakar where the original Paris-Dakar rallies ended.

About Andrew Houlihan

Andrew Houlihan is an international off-road motorcycle racer based in Albury NSW, Australia.

He started his racing career in the early 2000’s competing in motocross and enduro events and very quickly claimed his first title – the 2003 Northern Region Enduro. Andrew then went on to win his first state championship, the Victorian State Motocross Championship, in 2006.

Andrew has since had multiple successes in events throughout Australia and New Zealand, including further state motocross championships in both Victoria and the Northern Territory. He began racing internationally in 2018 at the Hellas Rally in Greece.

Now in his 50’s, he is making his own dream a reality and preparing to take on the longest and toughest off-road rally event in the world – the Dakar Rally – in 2021.

The Dakar is a rally raid, but first and foremost, it’s an incomparable human adventure. The preparation required to compete in the event is beyond what most people can imagine let alone achieve.

And to simply finish the event is a monumental achievement.

“Dakar and the lead up events that I will be competing in are some of the most physically and mentally demanding motorsports events in the world, and I am committed to a professional approach to achieve the end goal of finishing at Dakar 2021.”

As well as being a highly experienced racer, Andrew is also a businessman, husband and father of 2 children.

“My wife and children understand the sacrifices I am making on my Road to Dakar and without their support it would not be possible.”

Information about the Africa ECO Race and daily reports on the progress of the Coca-Cola Energy KTM’s will be posted at roadtodakar.com.au and through facebook.com/RoadToDakar2021/ Media releases are posted to https://roadtodakar.com.au/media/

For further information please contact:
Steve McDowall – Motorcycle Life
M: 0411 519 994
E: steve@motorcyclelife.com.au